Rise Up Logo

Call Us Today!
(562) 659-9599

How Would a Celebrity Broker Sell Iron Man’s Cliffside Pad?

How Would a Celebrity Broker Sell Iron Man’s Cliffside Pad?

Iron Man in Tony Stark's Malibu pad

Prepare to suspend your disbelief and live in the world of superheroes. They spend most of their time keeping the world safe by blasting evil cyborgs with repulsor beams, vanquishing shape-shifting aliens bent on conquering Earth, and even battling the sins of the flesh—like so many demons in a bottle—while appearing invincible to the people they protect.

But even superheroes have homes. And if you’re Iron Man (aka billionaire industrialist Tony Stark), going home means hanging up your suit at Point Dume, overlooking the Pacific Ocean in Malibu, CA.

Now that he’s an Avenger, however, Iron Man spends most of his time at the Avengers Tower in Manhattan. If Stark decided to sell his bachelor pad on the coast—perhaps at the behest of his girlfriend, Pepper Potts—how would an agent go about marketing the place? This all assumes, of course, that Mandarin hadn’t blown it up in “Iron Man 3.”

“My heading for the ad would be ‘The perfect family home … if your entire family happens to be superheroes,’” says Gary Gold, executive vice president at Hilton & Hyland in Beverly Hills. (This “boutique” firm was co-founded by Rick Hilton, grandson of the founder of the Hilton hotel empire. The firm had just under $ 3 billion in transactions in 2014.)

“It’s a famous house. Very well-known. It’s not just Iron Man’s house—it’s quite a piece of architecture.”

And, depending on how you look at these things, a real piece of architecture. Stark’s house bears a close resemblance to the Razor Residence, an actual home at 9826 La Jolla Farms Way in San Diego. (How real is it? If you search it on Google Maps, you’ll see this.) The 11,000-square-foot luxury home is situated on a hollow bluff cut out of a mountain on the edge of California’s Torrey Pines State Reserve. It sits on a cliff overlooking the Pacific Ocean, so modern yet timeless that it looks as if Galactus himself—the Eater of Worlds—would go hungry rather than consume an Earth that contained this phenomenon.

Please, Mr. Postman

Send me news, tips, and promos from realtor.com® and Move.

Which is a plus. Just being Iron Man’s house probably wouldn’t be enough to sell the house, or any house. The thrill of owning a superhero’s home might drive interest in a listing, but price and location still determine how Americans buy homes.

“Is someone going to pay more for a house because Robert Downey Jr., or Iron Man, lived there?” Gold asks. “No.”

The house would sell for between $ 25 million and $ 28 million, Gold estimates. That’s about twice what the Razor Residence went for in 2011, the last time it sold.

The only buyer who might bid higher than necessary would probably be a supervillain hoping for some trade secrets. Most buyers won’t pay more money to live where Iron Man built suits of armor and entertained runway models, but they’ll certainly pay more attention. Sure, Sean Penn’s home gets headlines when it hits the market, but the only people he’s ever beaten up are photographers. Iron Man defeated (and created) Ultron.

And he was diabolical enough to develop tech for the military while keeping the truly amazing stuff for himself. Some of which might still be kicking around the basement lab—perhaps accessed through a secret door that opens when you play “Shoot to Thrill” on the inevitable jukebox filled with AC/DC records.

Most folks are content with a smart home that automatically dims lights and starts the morning coffee. That’s small potatoes compared to J.A.R.V.I.S., the artificial intelligence and occasional co-conspirator that runs Iron Man’s house. In a home filled with supercomputers, 3D-manufacturing technology, and a subterranean lair filled with weaponry and hot rods, J.A.R.V.I.S. is still the most stunning amenity.

“The fact that he’s a superhero means he has the ability to curate some tech that might even be unattainable,” Gold says. Of course, unattainable tech might also be unfixable by your typical tech-support geek. A savvy buyer would insist that Stark’s mobile phone number be included with the sale.

(For the record: Gold’s 9-year-old son is a Deadpool fan. Let’s hope Dad never has to sell that dump.)

Beyond publicity

It’s clear a superhero home listing would generate a ton of publicity. But all the publicity in the world doesn’t always add up to an easy sale. Just ask LeBron James.

So, how would an agent actually sell this place?

“Selling a superhero’s house would be ultraexclusive and far surpass selling the home of mere mortals like celebrities and athletes,” says Roh Habibi of Coldwell Banker Residential Brokerage in San Francisco. Habibi knows a bit about celebrity himself—he’s starring in the debut season of “Million Dollar Listing San Francisco,” which premieres on July 8 on Bravo.

Spider-Man needs 60-foot ceilings as he enjoys sleeping upside down on a web; the Incredible Hulk needs a toilet made out of titanium as he keeps breaking porcelain Toto toilets; and Aquaman‘s home is like living in a huge fish tank, but he loves luxury artwork. Because of the specificities of the superheroes, you can see the highest degree of finishes and interior design are needed,” Habibi says.

You can’t beat Habibi’s enthusiasm, even if we all know Spider-Man sleeps in a bed in a shabby apartment, The Hulk likely waits until he turns back into Bruce Banner to use the bathroom, and no one cares about Aquaman. But enthusiasm is key. Especially in a fictional universe where “the sky’s the limit” isn’t just a silly slogan.

“I would market the house from Earth all the way to outer space,” Habibi said. “I don’t know who my final buyer will be. I mean, if Superman’s house is up for grabs, I’m quite sure someone from Krypton will definitely want to own it!”

Judging from his pitch, Habibi is going to be a TV natural. Of course, the only people to survive Krypton’s destruction are Supergirl and General Zod, and anyway, Lex Luthor was always the real estate mogul. But let’s not fault Habibi for his minor geek failings, because the man surely knows how to sell—and whom to sell to.

“I would cater to those with the deepest pockets and the biggest egos,” he said. “I can just taste the bidding war already. These homes are one-of-a-kind trophy properties to brag to all your friends and family about. Imagine the housewarming party showing off your Batman car collection and gadgets.”

The real question is why a tech-heavy superhero such as Iron Man would want to live in California in the first place? State taxes, regulations, and building codes would dent his armor before he could get it airborne.

“There’s way too many rules and regs here,” Gold says. “He would not be building that here. He’d be better off in Wyoming, in the middle of nowhere, where people leave you alone.

“But I think when you’re a superhero,” he adds, “you’re probably not too concerned about rules and regs. And if you’re a rich one, you lawyer up.”

If you need a lawyer without fear, Matt Murdock is currently hanging out on Netflix.

Powered By WizardRSS.com | Full Text RSS Feed

Real Estate News » News