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You’re ‘setting a trap’ when selling your home, so use the right bait

You’re ‘setting a trap’ when selling your home, so use the right bait

Don’t advertise your problems when selling your house.

Marketing is even more important during the fall, when buyers have more choices, the pace of the market is slower and the holidays are right around the corner.

At the risk of repeating the home sellers’ mantra for the gazillionth time, you market your house much differently than you live in your house.

Once you have conquered the fundamentals of cleaning and decluttering, take a good, hard look at any spotlights you may be unintentionally shining on various features that might set off confusion, concern or distraction in the mind of your prospective buyers. When you’re marketing your house, you need to be hyper-aware of the message you’re sending about your house.

If you have an extra table or rolling cart or stacking set of drawers in your kitchen or bathroom, this is a signal that there’s not enough storage in the kitchen or bathroom for all the things an average person might need to store. If you really can’t find room for all of your kitchen and bathroom products, don’t advertise that to prospective buyers.

Box up all the excess items that don’t fit in the natural space and remove the “add on” storage containers. It may not be ideal for how you live in your house, but it is vitally important to marketing your house.

If you have furniture that blocks features in your house, such as a door or window, you are advertising that your house doesn’t easily accommodate furniture an average person would have. Rearrange the furniture so that these features are no longer blocked, even if that means moving something into the garage or into storage.

You’re setting a trap, so you have to have the right bait.

If you’ve re-purposed any room in your house, you must return it to its original function. If you’ve made the dining room your home office with a desk, filing cabinets, credenza and printer stand, you need to turn it back into a dining room with a table and chairs. If you’ve made your kitchen nook into a lounge, by bringing in recliners and a flat screen TV, you’ll want to put those back in the family room or move them to the garage or storage.

The more you can emphasize that your house works the way it was designed to work, the better trap you are setting.

And if you’ve turned any room in your house into a museum, displaying your impressive collection of porcelain figurines, autographed baseballs, model airplanes, thimbles, hand stitched quilts, state plates or taxidermied animals, you should pack up your collection and return that space to its original purpose.

Don’t give buyers any reason to be confused, concerned, or distracted. Instead, show them something staged, shining, orderly and emotionally compelling.

Leslie Sargent Eskildsen is an Orange County real estate agent. She can be reached at 949-678-3373 or leslie@leslieeskildsen.com. Her website is leslieeskildsen.com.

The Orange County Register – News Headlines : Real Estate News